With over 25 years of experience providing marketing services to technology companies, we’ve seen and participated in virtually every conceivable relationship structure. Depending on the client’s specific needs, budget, in-house skills set, and the overall dynamics of their industry space, the relationship could be a targeted one-off project or an ongoing monthly program.

Outsourced marketing services relationships can be compared to getting meals in different ways, such as from a personal chef, a catering service, or ala carte takeout delivery.

Hiring a personal chef is similar to engaging in a long-term and comprehensive outsourced marketing service relationship. With a personal chef, you work closely with one person who is responsible for designing, preparing, and serving all your meals. Similarly, in a comprehensive outsourced marketing service relationship, you work closely with one agency or team who handles all aspects of your marketing needs, from strategy development to execution and analysis. This type of relationship requires a high level of trust, communication, and collaboration to ensure the success of the marketing campaigns.

On the other hand, using a catering service is comparable to outsourcing specific marketing projects or campaigns. Catering services provide a specialized menu of dishes that can be ordered for a specific event or occasion. Similarly, in marketing, businesses can outsource specific projects, such as website design, content creation, or social media management to specialized agencies or freelancers. This approach allows companies to tap into specialized expertise and resources for specific needs without the ongoing commitment and overhead costs of a personal chef or comprehensive outsourced marketing service.

Finally, ala carte takeout delivery is akin to using a self-service marketing platform or tool. With ala carte takeout, you can order specific dishes or items from a menu and have them delivered to you. Similarly, with self-service marketing platforms or tools, businesses can choose specific marketing services, such as email marketing, search engine optimization, or digital advertising, and manage them independently. This approach provides businesses with flexibility and control over their marketing efforts, but also requires them to have the expertise and resources to manage the campaigns effectively.

Click here for more information on our ala carte and monthly bundled service offerings.

Jim Hunt

Jim Hunt

Jim has executive level experience on both the client and agency sides, with deep skills in strategic business positioning along with creation of hundreds of targeted content pieces. There’s nothing he likes more than mapping out the intersection of new disruptive technologies and their optimal market positioning.