Everyone knows that having an effective marketing program is a crucial part of growing a successful business. Most large companies have a fully loaded marketing team filled with specialty skill sets and diverse experience, while virtually all smaller companies struggle to dedicate enough of their annual budget to hire one dedicated full-time marketing resource.
Even though decision makers at small companies know they should have a solid marketing plan in place, they still have a hard time wrapping their head around the fact that marketing is an investment, a strategic business decision that should bring value and ROI to their company and not just an additional burden on their already scarce budget.
Too often, small companies will assign marketing activity to a lower level employee that is already overloaded with administrative and other responsibilities. As you might guess the results end up being very poor because the effort is inconsistent and the person assigned to the task lacks the time, skills and resources to be successful.
So how do you acquire the marketing talent that you need that will give the results you want on a limited budget? The answer to that question is hiring an expert outsourced marketing consultant.
An experienced marketing consultant not only gives you an expert resource but can also provide you with the equivalent of a full-time marketing effort while only having to pay for part-time hours.
This proves to be a cost effective option because it not only avoids paying a full-time salary, it also eliminates all the additional costs that come with hiring an employee such as office space and equipment, training, vacation and sick time, insurance and other benefits.
Besides the cost savings, there are also some other very good reasons why hiring a marketing consultant is the way to go!
So, let’s take a look…
- Experience: You get a seasoned marketing specialist who stays up to date with the latest trends and technologies, and also has access to additional resources from other experts at their consulting company.
- Productivity: You only pay for the hours of productivity…no coffee breaks, lengthy meetings or training, or downtime.
- Focus: Because your consultant is hired specifically to focus on and drive your marketing program, they don’t get diverted to other tasks. A key part of the consultant’s role is to keep the marketing agenda on track and on the radar of busy in-house participants.
- Objectivity: Consultants are objective and smart and can be a valuable third party to look at things without attachment and can therefore help breathe new life into your marketing efforts.
- Flexibility: Depending on the time of year and your company’s business cycles, you can increase or decrease the amount of effort you need from your marketing consultant, or easily switch gears if something changes with your organization or industry.
Jim has executive level experience on both the client and agency sides, with deep skills in strategic business positioning along with creation of hundreds of targeted content pieces. There’s nothing he likes more than mapping out the intersection of new disruptive technologies and their optimal market positioning.