The number of American seniors today is larger than ever in our nation’s history. Currently, there are approximately 1 billion people over 60 years of age worldwide. According to the US Census Bureau, the percentage of Americans over age 65 in 2023 was 62 million, making up 18% of the total population, and is predicted to reach 22% by 2050.  

This rapidly growing demographic of Americans does not fit the mold of the older adult from generations past. Today, people are living longer, healthier, more active lives into their golden years. Additionally, increased longevity in many cases comes with increased financial stability, people are enjoying more healthy and active years after leaving the workforce. 

Several factors contribute to this acceleration of the senior populace, including the baby boomer generation becoming seniors, once fatal conditions now chronic and manageable with advancements in medicine, and a change in the family structure where more older adults are living alone in their homes.  An increasing number of adults prefer to stay in their homes as they age and maintain their independence, known as “aging in place.”  

Today, entrepreneurs across various industries are presented with an opportunity to develop offerings to enhance the lives of older adults. AgeTech is a term referring to the intersection of technology and the needs and wants of the aging population, encompassing a wide range of products and services across several industries and markets. These include healthcare, financial planning and insurance, wellness, mobility, and social connectedness.  

However, there are significant marketing challenges, and companies must clearly communicate their value message to not only investors and partners but to their most crucial audience, the seniors who will use their products and services.  

Resource Boxe is an experienced, tech-focused digital technology marketing company offering a full range of digital marketing tools to serve our clients’ business objectives, including: 

  • Content creation – we’ve created hundreds of content pieces that tell tech stories to a wide range of audiences, from whitepapers to blogs, brochures, datasheets, videos, and podcasts 
  • Digital marketing – we put your messaging where it will gain the most traction, balancing in-bound marketing leading the consumer to you, and out-bound marketing, targeting your most optimal audience.  
  • Web design and hosting – let us build your website from scratch, aligning best website building practices with your business goals – – or we can quickly give your existing website a makeover to improve its impact! 
  • Social media – we can help you be seen by who and where it helps you most in growing your business.  
  • SEO management – our proactive approach to SEO and Google Analytics help to ensure optimum ROI and strategize maximum impact across your digital marketing landscape. 
  • Marketing strategies – with a clear understanding of your ultimate business goals, we can launch a new product, your new company, or give your business that extra boost to reach maximum success potential.  

Learn more about our detailed offerings and engagement packages here.

Our team of experts share years of experience in helping businesses grow and achieve optimal success in reaching their goals. If you are a startup or existing business in the AgeTech sector, visit Resource Boxe today and let’s get started on elevating your business to where you envision it! 

Kate Reid

Kate Reid

Kate leads the AgeTech marketing focus area for Resource Boxe. With a Bachelor’s in Social Gerontology and a Master’s in Integrative Health, Kate has always had an interest in services available to our aging population. Her skills in technology marketing coupled with a passion for helping companies that serve the aging community provide a powerful combination for serving clients in the AgeTech sector.