I’m sure, you all remember the cave paintings from our schoolbooks, those drawings are proof of language and communication amongst cavemen. Experts believe these are the earliest usages of Infographics. As language evolved, we started using a combination of images and text to convey message.
The modern-day infographic we all know is a combination of beautiful colors and charts started in the 18th century. And here we are now in the 21st century with plenty of platforms helping us create captivating infographics. Many have paid subscriptions and also offer basic free versions.
In today’s world, we are faced with lot of new information or updates every time we go online, especially when we search for something. Even if we scroll the whole day, we won’t be able to sift through all content on the same topic.
So, what makes a difference is grabbing attention at first go, putting precise and crisp visual information in front of your target audiences. Catchy headlines, creative data charts in an infographic can help you catch more eyes!
But it’s not just about pretty pictures. You need to work closely with your subject experts to align the infographic with your key messaging perspectives and then leverage visually creative techniques to optimize the impacts for each infographic.
The human brain processes images 60,000 times faster than text, so Visual information is the most valuable form of information for our brain. Human eyes tend to stop scrolling when they find something out of the box, creative, value addition and more relevant to what they are interested in. We must make sure to use foundation of crisp data and design within a core structure of strong storytelling and shareability.
The recipe for a successful infographic should follow “the Seven S model”:
- Is it Simple to Understand?
- Does it Seek immediate Attention?
- Does it Share valuable information?
- Does it Show your Subject Matter Expertise?
- Does it add to SEO Value?
- Is it Social Sharable?
- Does it Stand Out – Brand Value?
For an infographic to be considered great, it has to communicate effectively, plus being visually appealing. Every infographic needs to catch the reader’s attention, inform them, and bolster them to share it on, so the message its conveying can spread to their networks.
At Resource Boxe, our infographic developers have both the creative skills to help you grab eyeballs; we also have broad and deep business experience to understand your key messaging and make sure it comes through to visitors.
We stand ready to help tell your story in an attention-grabbing picture that will exceed your expectations and deliver real results. Give it a try, Let’s talk!
Dipti is a master at leveraging a range of marketing tactics, such as social media, email marketing, digital content, web design and more, to help drive clients’ messaging into the key arenas where their target audiences can’t miss it. She has a strong track record of driving top line growth results.