Downsizing?  How to Keep Your Marketing Programs Thriving

Downsizing? How to Keep Your Marketing Programs Thriving

Let’s face it.  New waves of corporate downsizing are sweeping through most industries as the forces of high inflation and a slowing economy lead to tough choices for company management and the displacement of many workers. Those of us who’ve been around a...
Market Update: SAP News & Partner Insights

Market Update: SAP News & Partner Insights

Welcome to our Monthly Update focused on Happenings in the SAP Partner Ecosystem SAP News for Partners SAP’s New Competency Recognition System Improves Partner Visibility to Attract New Customers SAP has launched a new Partner performance framework which uses three...
Marketing Automation: Too Many Choices to Navigate?

Marketing Automation: Too Many Choices to Navigate?

How to Tailor the Best Options for Your Requirements Recently a prospective client shared this perception regarding marketing automation – “Why is HubSpot so expensive?” It really got me to thinking about the whole marketing automation platform...
What You Don’t Know About SEO Could Be Hurting You!

What You Don’t Know About SEO Could Be Hurting You!

Because SEO stands for Search Engine Optimization, most people think it’s really just a nerdy exercise in satisfying the needs and wants of Google’s crawler software bots. So it’s way too easy to skip over SEO or to put it off as a “nice to...